Build
Your Brand
BROADCAST
YOUR STORY
WE BELIEVE
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VIDEO SERVICES
SDM’s bread and butter. SDM’s owners have years of experience in national TV—Food Network, Travel Channel, NBC, etc. Now we produce national-caliber videos and films for national and regional brands. Including yours.
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CUSTOM PUBLICATIONS
Create your own magazine. Our creatives will help you create and distribute one based on your mission and industry. Real stories by top creatives—establish your expert voice in the industry.
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DIGITAL MEDIA
Work with our web team to develop a website that achieves your business goals. We handle content, design, and set up an email marketing system to connect with and expand your audience.
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BRAND CREATION
You’ve got a killer idea or product. Now let’s build you a brand. Our creative agency’s designers, copywriters, and marketing whizzes will work with you to create a comprehensive identity and brand kit.
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BRAND DEVELOPMENT
Our editorial team will work with you to develop a content strategy that extends your reach to new markets and customers—across social, web, video, print, newsletter, all channels.
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BRAND REFRESH
Have an established brand but need fresh ideas and angles? We help long-established brands come up with fresh storylines, new creative ideas. Energize your existing customer base, and connect with new ones.
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EVENTS & ACTIVATIONS
In-person connections are everything. We’ll create you a space at SDM’s signature events—sold-out gatherings of people who are looking to explore and experience new brands.
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PODCAST PRODUCTION
Podcasts establish you as a trusted voice in your industry. People feel connected to the hosts. We’ve been producing award-winning podcasts since 2016. We’ll help you come up with a concept, produce, and distribute your own podcast.
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SOCIAL MEDIA
SDM has built one of the biggest, most successful social media networks in the region. We’ve also run social for brands who liked our style. We show you how we do it, or do the whole thing for you.
San Diego Magazine, established in 1948, has grown from a monthly lifestyle publication to a multi-media company with 10 titles, websites, e-newsletters, events, social media, video production, custom media, and podcasting. We reach 900,000+ of the city’s most engaged and affluent consumers across a multimedia platform and deliver city stories in various formats, offering clients a chance to engage with their customers through custom media services.
ABOUT US
San Diego Magazine has been in the market since 1948 and has grown from a single monthly lifestyle publication into an expansive multi-media company. Our product portfolio now includes 10 titles, multiple websites, e-newsletters, events, social media, video production, custom media and podcasting.
We’ve taken our expertise for reporting the stories of our city and deliver that content to our readers in every format that suits their lifestyle. Whether they are following us on social media, reading our e-newsletter or attending an event, we deliver an experience that lets them live the best of #sdlife.
San Diego Magazine’s Custom Media division offers clients the opportunity to engage with their customers in the same way that we do. We can tell your story through a custom publication, e-newsletter, event or podcast. Our content development and branding expertise can be your secret weapon.
MEET THE TEAM
OWNERS
CLAIRE JOHNSON
CHIEF EXECUTIVE OFFICER
TROY JOHNSON
CHIEF CONTENT OFFICER
CONTENT
MATEO HOKE
Executive Editor
Nicolle Monico
MANAGING DIGITAL EDITOR
Amelia Rodriguez
ASSOCIATE EDITOR
COLE NOVAK
Web Content Editor
SOCIAL
EMILY HEFT
SOCIAL MEDIA MANAGER
Jeremy Sazon
Videographer
Danielle Allaire
Staff Writer
ART
Samantha Lacy
Art Director
Casiel J. Sanchez
Junior Designer
BUSINESS
MIKE MARTINELLI
PRESIDENT AND coo
Gina Mendola
Senior National Advertising Executive
Lisa BilottI
Senior Partnership Manager
Jim Ely
Integrated Account Director
MICHAEL SHEAR
ACCOUNT EXECUTIVE
MARKETING
Shelby Kalchik
VP - Marketing & Events
Laura Hunter
Marketing Manager
Sarah Sapeda
Custom Content Editor
Jackie Bryant
CONTENT STRATEGIST
OPERATIONS & FINANCE
AMANDA LENNOX
Senior PRODUCTION MANAGER
Rachelle Le Blanc
HR Consultant
MICHAEL HORTH
CHIEF FINANCIAL OFFICER
Madison Beveridge
Sales & Marketing Coordinator
OUR CLIENTS
“The team at SDM Studios does an expert job in designing a publication for our organization that is thoughtful, engaging, and that our audience looks forward to receiving."