Build
Your Brand

BROADCAST
YOUR STORY

WE BELIEVE

  • VIDEO SERVICES

    SDM’s bread and butter. SDM’s owners have years of experience in national TV—Food Network, Travel Channel, NBC, etc. Now we produce national-caliber videos and films for national and regional brands. Including yours. 

  • CUSTOM PUBLICATIONS

    Create your own magazine. Our creatives will help you create and distribute one based on your mission and industry. Real stories by top creatives—establish your expert voice in the industry.

  • DIGITAL MEDIA

    Work with our web team to develop a website that achieves your business goals. We handle content, design, and set up an email marketing system to connect with and expand your audience.

  • BRAND CREATION

    You’ve got a killer idea or product. Now let’s build you a brand. Our creative agency’s designers, copywriters, and marketing whizzes will work with you to create a comprehensive identity and brand kit.

  • BRAND DEVELOPMENT

    Our editorial team will work with you to develop a content strategy that extends your reach to new markets and customers—across social, web, video, print, newsletter, all channels.

  • BRAND REFRESH

    Have an established brand but need fresh ideas and angles? We help long-established brands come up with fresh storylines, new creative ideas. Energize your existing customer base, and connect with new ones.

  • EVENTS & ACTIVATIONS

    In-person connections are everything. We’ll create you a space at SDM’s signature events—sold-out gatherings of people who are looking to explore and experience new brands.

  • PODCAST PRODUCTION

    Podcasts establish you as a trusted voice in your industry. People feel connected to the hosts. We’ve been producing award-winning podcasts since 2016. We’ll help you come up with a concept, produce, and distribute your own podcast.

  • SOCIAL MEDIA

    SDM has built one of the biggest, most successful social media networks in the region. We’ve also run social for brands who liked our style. We show you how we do it, or do the whole thing for you.

San Diego Magazine, established in 1948, has grown from a monthly lifestyle publication to a multi-media company with 10 titles, websites, e-newsletters, events, social media, video production, custom media, and podcasting. We reach 900,000+ of the city’s most engaged and affluent consumers across a multimedia platform and deliver city stories in various formats, offering clients a chance to engage with their customers through custom media services.

ABOUT US

San Diego Magazine has been in the market since 1948 and has grown from a single monthly lifestyle publication into an expansive multi-media company. Our product portfolio now includes 10 titles, multiple websites, e-newsletters, events, social media, video production, custom media and podcasting.

We’ve taken our expertise for reporting the stories of our city and deliver that content to our readers in every format that suits their lifestyle. Whether they are following us on social media, reading our e-newsletter or attending an event, we deliver an experience that lets them live the best of #sdlife.

San Diego Magazine’s Custom Media division offers clients the opportunity to engage with their customers in the same way that we do. We can tell your story through a custom publication, e-newsletter, event or podcast. Our content development and branding expertise can be your secret weapon.

MEET THE TEAM

OWNERS

CLAIRE JOHNSON
CHIEF EXECUTIVE OFFICER

TROY JOHNSON
CHIEF CONTENT OFFICER

CONTENT

MATEO HOKE
Executive Editor

Nicolle Monico 
MANAGING DIGITAL EDITOR
Amelia Rodriguez
ASSOCIATE EDITOR
COLE NOVAK 
Web Content Editor

SOCIAL

EMILY HEFT
SOCIAL MEDIA MANAGER

Jeremy Sazon 
Videographer
Danielle Allaire
Staff Writer

ART

Samantha Lacy 
Art Director 
Casiel J. Sanchez 
Junior Designer

BUSINESS

MIKE MARTINELLI
PRESIDENT AND coo

Gina Mendola 
Senior National Advertising Executive
Lisa BilottI
Senior Partnership Manager 
Jim Ely
Integrated Account Director 
MICHAEL SHEAR 
ACCOUNT EXECUTIVE 

MARKETING

Shelby Kalchik
VP - Marketing & Events
Laura Hunter
Marketing Manager
Sarah Sapeda 
Custom Content Editor 
Jackie Bryant
CONTENT STRATEGIST

OPERATIONS & FINANCE

AMANDA LENNOX
Senior PRODUCTION MANAGER
 Rachelle Le Blanc
HR Consultant 
MICHAEL HORTH

CHIEF FINANCIAL OFFICER

Madison Beveridge
Sales & Marketing Coordinator

OUR CLIENTS

“The team at SDM Studios does an expert job in designing a publication for our organization that is thoughtful, engaging, and that our audience looks forward to receiving."

- Steve Jennings, Senior Vice President and Executive Director
RADY CHILDREN’S HOSPITAL FOUNDATION

LET’S WORK TOGETHER